Client: Djuric MBB, Bosnia and Herzegovina
We have created a private label Da! (Yes!) For the Đurić MBB market chain and paper products (toilet paper and paper towels) are the first line of products under that name and identity. Brand Da! is designed for all customers for whom quality is a priority, but would still be happy to save a few bucks.
We used simple, original illustrations to differentiate the product, with the intention to emphasize premium quality and position ourselves above the competition.