Client: CassarCamilleri Ltd., Malta
Fontana is one of the fastest growing brands in Malta in the last 30 years, since it is available on the market. CassarCamilleri, the owner of the Fontana brand, was forced to take steps to completely rebrand Fontana water due to the growing presence of competing brands such as mineral waters Aqua Panna, San Benedetto, San Pellegrino, as well as table water from local producers San Michel, Kristal, etc.
By revitalising Fontana water, we wanted to maintain and strengthen its position on the bottled water market, so we started redesigning both the identity of the Fontana and its packaging.
The packaging has been redesigned in two directions, PET packaging in volumes of 2L and 0.5L, as well as glass packaging in volumes of 750ml and 250ml. We also provided complete support for the strategy and development of other communication materials, both in traditional and digital media.
