Trigger Craft Beer

Client: Household Vrhovac, Bosnia and Herzegovina

As lovers of premium craft beer, the Household Vrhovac made a series of great beers (Pale Ale, India Pale Ale, and Red Ale), and we created a visual identity and packaging design inspired by Western themes and motifs from classic westerns. Trigger Sunrise, Noon, Sunset, and Night with their names and motifs suggest the time of day (or night) in which it is best to refresh yourself with a certain type of beer, and they certainly serve as a reminder of some legendary cowboy duels from Hollywood blockbusters of the last century.